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Hi! My name is Tatiana. Nice to meet you!

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I like beauty. And beauty for me is all about creating functional solutions. Like the beauty of communication, that is able to engage and empower people, and also improve their experience. A meaningful and creative beauty.

I was born in Russia but lived most of my life in Brazil. Now I live in the Netherlands (which is very gezellig) with my partner & a rescued greyhound from Spain.

Scroll down to see about my recent professional experienceskills and FAQ.

EDUCATION

 

Bachelor’s degree in Publicity and Advertising

Pontifícia Universidade Católica de Campinas, 2010 (Brazil)Russian: native

Graphical design course (240h)

Arquitec, 2004 (Brazil)

Google Analytics (12h)

Comschool, 2016 (Brazil)

PROFESSIONAL EXPERIENCE

 

Body & Fit (seconded by Adams Recruitment)

Jan 2020 - Current

My first experience in the Nederlands, working for a Dutch company in a project to launch new websites for 10+ different countries. Initially a 2 months contract that was extended to continue the rollout to new markets.

 

Highlights:

Hybris SAP: creating pages (content, PLP and PDP), working with restrictions, setting up search in SOLR.

Working in a multicultural environment, getting to learn new skills.

Open Knowledge Brasil & Operação Serenata de Amor

2016 - April/2020

In 2016 I joined Operação Serenata de Amor (Wikipedia link) - a project that uses machine learning for social control of public administration. See the official page in English to learn more about it, trust me, it's amazing.

In Jun/2018, the project became part of Open Knowledge Brasil (OKBR) and I took the position of Communication Coordinator. Then I was responsible for the strategic planning for communication and social media of the projects that were part of the organisation.

This was not a one-(wo)man effort: we worked as a team even though many of us haven't ever met in real life. And let me just say that I'm very proud of this organisation and of every single person that is part of it. I could not be more grateful. I never learned so much and never have I ever felt that I'm bringing a contribution to the society.

What I was involved with:

  • Short, medium and long-term planning for the visual and written online content;

  • Weekly curating content about open government, open education and science, civic technologies and political innovation;

  • Annual report;

  • Presentations for possible investors;

  • Writing articles and reports;

  • Creating infographics for articles;

  • Web content management;

  • Email marketing;

  • New projects: strategy, promotion and implementation;

Viracopos International Airport (VCP)

November/2012 - September/2016

And since then all that is related to aviation fascinates me: airports, travellers, aircrafts, the people involved in all kind of airport's operations.

At first I entered the company as a third-party employee (nov/2012), soon hired on a on-role position as a Junior Analyst (jan/2013) and later promoted to Senior Analyst (aug/2014). After I left the company (sep/2016) I worked with them as a freelancer.

Working at the Marketing area at the airport is the best definition of "been there, done that":

  • Created social media channels from scratch (Facebook and Instagram) including: content creation and management, communication strategies, analysis of similar accounts;

  • Internal email marketing (with Mailchimp);

  • Internal communication campaigns (online and printed);

  • Comercial campaigns;

  • Wayfinding project: I took part in the project working with other colleagues, an agency and also different suppliers. My principal roles were the mapping of the airport areas; creation of the materials following the pattern; mediation between suppliers and other airport areas to enable the physical installation; 

  • Stand design for fairs;

  • World Cup 2014 reception: team effort to create events to welcome international soccer teams that arrived at the airport;

  • Web content management;

  • Advertising Media Kit: mapping and design. You can see this project here.

Earlier experiences

2010 - 2012

While still at University I had two short experiences in advertisement agencies as intern at the creative department helping the lead designers. After that I spent two years in an Union at their press area creating bulletin and newspaper layouts, collecting news clippin and doing events coverage.

SKILLS

 

Languages

Portuguese (Br): native

Russian: native

English: fluent

Dutch: currently learning

I needed a meaningful and theme related image with color contrast as a pause area for the reader.

Photoshop, Indesign, Illustrator

Please check the Projects page - I specified the programs that I used in the creation of each one of the works.

Creativity & Communication

For instance, this website is one case which I really enjoyed making. 

See the Projects and Social Media areas for more examples.

Social Media Management

Facebook

Instagram

Twitter

Soft Skills

Teamwork

Prioritization

Time management and the art of knowing when to stop

FAQ if you, by any chance, are a recruiter

 

"What is your greatest strength?”

I’m a perfecti… I’m just kidding. I would say I’m good in prioritising. Working from home and for different clients simultaneously I learned how to manage my time and workload, considering the deadlines and creating priorities. Despite the fact that there's always room for improvement, the key here is to know each task's importance and when to stop: a balance between a good solution and a satisfaction for the client and/or the user and then, for me.

"What is your greatest weakness?”

I live in the Netherlands and I still don't know how to ride a bike! But I already started learning :)

"Are you a leader? Do you have a leadership profile?"

I could say yes. But I would be lying. 

Leadership is a skill that I haven't developed yet.

On the other hand, I am proactive and teamwork comes easy to me. I'm a good listener, very patient in teaching other people, available to help others and also keen to learn. 

"What is your ambition?"

Regardless of what I do, I want to make the difference by doing it - for me, for the people involved in it and for anyone who will make use of it. A while ago I went through an experience that changed my conception of success - if we ever meet I'll tell you all about it.

"Do you have a VISA to work in Europe?"

Who needs VISA with all these skills??? (Yes, my VISA allows me to work here.)

Do you have any more questions?

Feel free to contact me :)

Created by Tatiana Balachova, with ♥ and Wix